Hearty ciRculaTion
Market Size for Heart Endurance & Cholesterol Control

Market Potential for Hearty ciRculaTion

Cardiovascular disease encompasses several major diseases dealing with the heart and circulatory system.  Coronary Heart Disease (CHD) or Ischemic Heart Disease (IHD) is the single leading cause of death, encompassing 40% of those in the Cardiovascular Disease (CVD) category.  This is followed by angina pectoris, heart attack, stroke, high blood pressure, rheumatic heart disease, peripheral heart disease, congenital heart disease, and congestive heart failure.  Imagine 50 million Americans with high blood pressure, 12 million with CHD, 6 million with angina pectoris and 7 million with heart attack.  Cardiovascular diseases come in numerous forms.  Consider that more than $70,000,000,000 ($70 billion) is spent globally each year to purchase pharmaceuticals to "mitigate" cardiovascular diseases.  These pharmaceutical products include:  beta blockers, calcium blocker, anticoagulants, platelet inhibitors, antibiotics, ACE inhibitors, COX inhibitors, NSAIDS, prostaglandin analogs and xanthine oxidase inhibitors. 

Globally, the World Health Organizations estimates that 30.3% of all deaths are caused by cardiovascular disease.  In the year 1990, Heart and Circulatory Diseases were the cause of 13,000,000 deaths throughout the globe.  Cardiovascular disease strikes at the peak of mid-life and because of its prolonged nature, is very costly to individuals, companies and governments.  Cardiovascular disease creates a significant loss in productivity within every country.  In Europe (Portugal to Russia), 23 million healthy years of life-lost is caused by premature CVD deaths each year.  This is lost productivity!  In the United States in 1983, the years of potential life-lost were 1,620,000 years due to premature CVD death - just in one year.  This loss of potential productivity in the USA translates to about $10,600,000,000 of yearly loss in productivity.  No wonder government agencies are concerned about cardiovascular disease. 

Heart disease, in particular cardiovascular disease (CVD), is the leading cause of death in the USA, Asia, Europe, Australia, and South America.   Heart (cardiac) muscle does not heal from overwork or injury like the skeletal muscle - it remains weak forever after once injured.  Heart disease is the leading cause of death for people under age 75 throughout the world.  For the year 2002 in the United States, over 900,000 people died from CVD - approximately 42% of all deaths.  Placed in perspective, cancer caused 550,000 deaths and HIV only 15,000 deaths.  CVD is not only the leading threat to the elderly, it is also the leading cause of death for Americans 35 years and older.  More astonishing is that an estimated 70,000,000 living Americans suffering from one or more forms of heart disease (65 million with high blood pressure, 13 million with coronary heart disease and 5.4 million with stroke).  The US national health expenses for heart disease is a remarkable $300,000,000,000/year.  Canada spends $18 billion/year and UK spends $13 billion/year in health care costs for heart and circulatory diseases.  By the year 2010, all of these costs due to caring for heart disease will have doubled!  Cardiovascular diseases affect 1 in every 4 persons - approximately one person in every family.  Therefore, it is just a matter of knowing what to look for in a person burdened by cardiovascular troubles in order to provide them the gel nutritional solution - Hearty ciRculaTion.