Chapter 2 Excerpts

CardioVascular & Anti-Aging Health

EXOtic Antioxidant Fruits

Includes Seabuckthorn, Gac, Elderberry, Prune & Mangosteen

50 Pages

QuickNotes (3 pages)

• Antioxidants help protect, guard, and shield the body's biochemical building blocks (cells, tissues, and organs) from the degenerating effects of oxygen radicals.
• Excessive radical formation is detrimental to the cardiovascular system and speeds the aging process.  Some of these xeno-oxidative (out-of-body) sources include cigarette smoking, smog, exposure to pesticides, inhalation of volatile chemicals, inhalation of automobile exhaust, and stress.... 

Definition of Antioxidants (4 pages)

Antioxidants fight against (anti-) oxidation (oxygen).  They are anti-oxidant.  Oxidation is a process where oxygen from the air chemically degrades and permanently alters biochemicals within the body.  Therefore, antioxidants help protect, guard and shield biochemicals (the building blocks of the body) from the degenerative effects of oxygen.  Antioxidants are naturally-occurring in plant fruits, seeds, leaves, stems and roots.  Plants create antioxidants to protect, guard and shield themselves from oxidative stress.  They pass along these antioxidant properties when we consume fruit products.  These natural antioxidants add to our bodies' own antioxidant-producing capacity.  Together, antioxidants promote enduring health, wellness and longevity..

The Market Size for Cardiovascular and Anti-aging Health (4 pages)

Cardiovascular Health Market Potential

Cardiovascular disease (CVD) is the leading cause of death in the USA, Asia, Europe, Australia, South America.   Heart (cardial) muscle does not heal from overwork or injury like the biceps muscle - it remains weak forever after.  CVD is the leading cause of death for people under age 75 throughout the world.  The US national health expenses for CVD is a remarkable $300,000,000,000/year.  Cardiovascular diseases affect 1 in every 4 persons - approximately one person in every family.  Consider the statistics!!!!

Anti-aging Health Market Potential

Anti-aging health is powered by the ever-increasing Baby Boomer population.  In the United States alone, there are 80+ million Baby Boomers, a large segment of the US population.  Between the years 1995 and 2010 the US population over 45 years old will grow 38%. The Boomer Generation is redefining "old age".  Most importantly, they are willing to spend money to achieve these goals..

The Market Needs for Cardiovascular and Anti-aging Health (3 pages)

Cardiovascular Health Problems 

Antioxidants have been directly linked with cardiovascular health.  Oxygen and oxygen radicals flow through the cardiovascular system.  Radical damage to these tissues and organs occurs slowly and consistently, day and night for years.  Protection of the heart muscles, vascular capillary system and nervous systems is the major role of antioxidants.  Antioxidants reduce and repair damage caused by oxygen radicals in the heart, lungs and circulatory system throughout the body.... 

Anti-aging Health Problems 

Signs of age-related declines originate with every breath of oxygen.  Oxygen is the major source of harmful free radicals.  It's ironic that life-giving oxygen also causes signs of health declines with advancing years.  Continual creation of these biological radicals leads to cell and tissue damage - resulting in the visible signs of aging..

The Market Solution - Exotic Antioxidant-Rich Fruits in Gel Nutrition Packet (4 pages)

What are the characteristics you should look for to guard cardiovascular health and reverse signs of aging decline?  There is no quick fix, unless it is mediated by surgery.  The best long-term fix is to do it right.  "There is no secret to long life."  Here is a list of 10 Ageless Factors....

1. Daily gel-nutritional antioxidants
2. Eat less and eat right
3. Daily exercise and activity....

Exotic fruits, berries and botanicals should provide a wide variety and combination of antioxidants.  Obtaining them from different global sources, helps maximize antioxidant variety and strength.  Here is a list of 14 recommended exotic fruits, berries and botanicals:

1. Açai fruit
2. Acerola fruit
3. Aloe vera leaf
4. Aronia fruit
5. Bilberry fruit
6. Blueberry fruit
7. Cranberry fruit
8. Dark grape fruit
9. Noni fruit
10. Pomegranate fruit
11. Rooibos botanical
12. Wolfberry fruit
13. Gac fruit
14. Mangosteen fruit
15. Elderberry fruit
16. Prune fruit
17. Seabuckthorn fruit

There are many more exotic, antioxidant fruits.  This is a great start.  If you can find a combination of these antioxidant fruits and botanicals in a convenient, tasty, gel-based packet; you have found the world's answer to reverse signs of cardiovascular decline and signs of age-related declines.  You will have life's answer to long health - with people willing to pay for it..

How Gel-Nutritional Antioxidants Function (4 pages)

Gel nutritional antioxidants combine convenience and nutrition.  Gel nutritional antioxidants contain the active enzymes, fiber and antioxidants of the whole fruit in a convenient, carry-anywhere packet form.  The antioxidants protect the enzymes, fiber, carbohydrates and other antioxidants from the moment the fruit is picked, pureed, juiced, packaged and shipped within the convenience packet.  Gel nutritional antioxidants combine convenience and nutrition by processing and preserving the activity of multiple, exotic antioxidants in a convenient, carry-anywhere packet.  Let us examine how they provide health benefits....

Exotic Antioxidant-Rich Fruits and Botanicals (28 pages)

Aronia (Aronia melanocarpa)

Aronia is commonly known as "black chokeberry".  Black chokeberry shrubs grow in eastern North America yet the main commercial sources are in Eastern Europe (where the fruit is a favorite for juice and wine).  Aronia fruit is pea-sized with a violet-black skin, and pungently, sour-flavored pulp.   Aronia can be canned whole or the juice extracted for jelly, candies, pie and cookie fillings, yogurt, sorbet, and as a natural, stable red colorant in the food industry.  Aronia juice contains very high levels of anthocyanins (source of red color) and flavonoids. Levels of anthocyanins and flavonoids are over five times greater than those found in cranberries. Aronia contain antioxidants, polyphenols, minerals and vitamins.  Aronia fruit has remarkable high antioxidant activity and high total phenolic content (GAE > 20 mg/g) calculated as gallic acid equivalents.  Aronia contains high quantities of anthocyanins.  Aronia contains approximately 20-50 individual antioxidants and a high ORAC value..

Aronia Health Benefits

1. Aronia supports blood cholesterol health*
2. Aronia antioxidants enhance blood circulation*
3. Aronia minimizes signs of aging declines*....

*These statements have not been evaluated by the Food and Drug Administration.  This product is not intended to diagnose, treat, cure or prevent any disease.

Aronia References

 1.        Valcheva-Kuzmanova S, Marazova K, Krasnaliev I, Galunska B, Borisova P, Belcheva A. Effect of Aronia melanocarpa fruit juice on 
indomethacin-induced gastric mucosal damage and oxidative stress in rats. Exp Toxicol Pathol. 2005 Apr;56(6):385-92. 

2.        Pilaczynska-Szczesniak L, Skarpanska-Steinborn A, Deskur E, Basta P, Horoszkiewicz-Hassan M. The influence of chokeberry juice 
supplementation on the reduction of oxidative stress resulting from an incremental rowing ergometer exercise. Int J Sport Nutr Exerc 
Metab. 2005 Feb;15(1):48-58.... 

Marketing the Health Benefits of Gel Nutritional Antioxidants (4 pages)

Features of Exotic Gel-Nutritional Antioxidants

1. These 14 fruits and botanicals contain over 200 natural antioxidants.
2. Exotic gel-nutritional antioxidants provide an invisible biological shield, Antioxidant BioShield, against damaging oxygen free-radicals....

Marketing these exotic gel-nutritional antioxidants to the world is simple.  One person in every 4 suffers from cardiovascular problems:  high blood pressure, heart attack, coronary heart disease, stroke, atherosclerosis, angina pectoris, peripheral heart disease and congenital heart disease.  One in every 3 is considered a Baby Boomer - the massive older population segment that is setting consumer trends to increase their physical activity, improve their health and enhance their youthful appearance.  Therefore, the population from 20-109 years old will accept the necessity and value of daily supplementation from exotic gel-nutritional antioxidant fruits and botanicals..

Exotic Antioxidant Health Benefits

1. Combats signs of age-related decline*
2. Supports blood microcirculation*
3. Enhances blood circulation to every part of the body*

*These statements have not been evaluated by the Food and Drug Administration.  This product is not intended to diagnose, treat, cure or prevent any disease.

Exercise your mind:  Write a 60-second dialog about the benefits of gel-nutritional antioxidants containing your personal experience.

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